Privacy Policy

The Mirage at Caernby Corner

Last Updated: March 06, 2025

At The Mirage at Caernby Corner, operated by The White Heather (CR) Ltd, a company registered in England and Wales under company number 11303634 with its registered office at Caenby Corner, Market Rasen, Lincolnshire, LN8 2AR ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with us, including through our website, booking process, or during your stay.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have any questions about this policy, please contact us using the details at the end of this document.

1. Data We Collect

We may collect the following types of personal data:

  • Identity and Contact Information: Full name, email address, phone number, postal address, and (where required) photo ID details (e.g., passport or driving license).
  • Booking Information: Check-in/check-out dates, number of guests, special requests, and payment details (e.g., card information processed via secure third-party providers).
  • Stay-Related Data: Preferences, dietary requirements, or feedback provided during or after your stay.
  • Technical Data: IP address, browser type, device information, and website usage data collected via cookies or similar technologies (see Section 7).
  • Marketing Preferences: Your consent to receive promotional emails or offers.

We do not knowingly collect data from individuals under 16 without parental consent.

2. How We Collect Your Data

We collect data:

  • Directly from You: When you submit a booking request, contact us, complete forms, or stay at The Mirage.
  • Automatically: Via our website (e.g., cookies, analytics tools) when you browse or interact with us online.
  • From Third Parties: If you book through a travel agent or online platform, we may receive your data from them, subject to their own privacy policies.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To Process Bookings: Confirm reservations, manage payments, and communicate with you about your stay. (Legal basis: Contractual necessity)
  • To Provide Services: Fulfill special requests, manage your stay, and ensure your comfort. (Legal basis: Contractual necessity)
  • To Improve Our Services: Analyze feedback and website usage to enhance our offerings. (Legal basis: Legitimate interest)
  • To Send Marketing: Share updates, offers, or promotions, if you’ve opted in. (Legal basis: Consent)
  • To Comply with Legal Obligations: Retain records or share data as required by law (e.g., tax authorities, law enforcement). (Legal basis: Legal obligation)

4. Data Sharing

We may share your data with:

  • Service Providers: Third parties who assist with bookings (e.g., payment processors, IT support), bound by strict confidentiality agreements.
  • Legal Authorities: When required by law or to protect our rights.
  • Business Transfers: In the event of a sale, merger, or restructuring of The White Heather (CR) Ltd, your data may be transferred as part of the business.

We do not sell your personal data or share it with third parties for their own marketing purposes.

5. Data Retention

  • Booking Data: Retained for 6 years after your stay to comply with UK tax and accounting laws.
  • Marketing Data: Kept until you unsubscribe or withdraw consent.
  • Website Analytics: Anonymized data may be retained indefinitely; identifiable data is deleted after 12 months unless linked to a booking.

Once retention periods expire, your data is securely deleted or anonymized.

6. International Transfers

If any data is transferred outside the UK (e.g., to a third-party provider), we ensure appropriate safeguards are in place, such as UK-approved Standard Contractual Clauses, to protect your privacy in line with UK GDPR.

7. Cookies and Tracking

Our website uses cookies to enhance your experience:

  • Essential Cookies: Necessary for site functionality (e.g., booking forms).
  • Analytics Cookies: Track usage patterns to improve our site (e.g., Google Analytics).
  • Marketing Cookies: Used only with your consent for personalized offers.

8. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data (subject to legal retention requirements).
  • Restriction: Limit how we process your data in certain cases.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests or for marketing.
  • Withdraw Consent: Opt out of marketing at any time via an unsubscribe link or by contacting us.

To exercise these rights, contact us using the details below. We’ll respond within one month, free of charge, unless your request is complex or excessive.

9. Security

We use industry-standard measures (e.g., encryption, secure servers) to protect your data from unauthorized access, loss, or misuse. However, no online system is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to external sites (e.g., booking platforms). We are not responsible for their privacy practices—please review their policies separately.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The latest version will be posted on our website with the updated date.

12. Contact Us

For questions, requests, or complaints about your data, please reach out to:

Data Controller: The White Heather (CR) Ltd T/A The Mirage
Address: Caenby Corner, Market Rasen, Lincolnshire, LN8 2AR
Phone: 07508 201792

If you’re unsatisfied with our response, you may lodge a complaint with the UK Information Commissioner’s Office (ICO):
Website: www.ico.org.uk
Helpline: 0303 123 1113

*The White Heather (CR) Ltd T/A The Mirage – Registered in England and Wales: 11303634*